Livia Firth’s Green Carpet Challenge

It’s awards season in Hollywood right now, starting with the Golden Globes.

I just got back from LA where I helped Livia Firth and my friend Jocelyn Whipple, a fashion stylist with a strong commitment to sustainability, show the potential of eco-friendly high fashion.

Livia is Colin Firth’s wife and a well-known activist and documentary filmmaker. This is a  challenge she undertook for her new blog for Vogue.com, and the hope is to demonstrate for readers that it’s possible to attend such high visibility events while being green in the process.

The photos of awards night are now up, and I managed to capture some of the energy and nervous excitement of the evening. Colin, as you may know, was up for a Best Actor award for his work in Tom Ford’s “A Single Man.”

The next day Livia met with several top West Coast green fashion designers and explored new designs for her return trip to LA for the Screen Actors Guild Awards later this year. Among the amazing eco-minded designers who brought their wares were Mr. Larkin, Sara Shepherd, and Leila Hafzi.

I loved this comment from Livia, which mingles her personality and her conviction:

It’s admittedly surreal, but I spent yesterday in my hotel while a succession of LA’s top ecological style gurus came and showed me their wares. It was like being a medieval princess, I imagine. Rather a nice position to be in! The green style scene here is pitched very differently. Like everything, Hollywood dictates – so there’s a lot of choice in terms of high-end sustainable grooming, beauty and fashion. Actually, much more than I anticipated. Finally, this challenge is looking much more achievable.

In the end, Jeff Bridges took the prize for his role in “Crazy Heart.” (We actually spotted him as we waited for the limo from the hotel. Yes, the dude abides.)

While Mr. Firth did not bring a shiny piece of metal home to their island (he was up for Best Actor), it was a smashing success for green fashion.

About these ads

Tags: , , , , , , , , , , ,


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: